Selected Works
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Selected Works
She Can STEM
Game Show
Original Concept
Storyboarding
Research
Scriptwriting
young girls are funny, smart, and engaging--that oftentimes they know more than their parents! While a lot of similar projects position young girls as curious and open to be taught by STEM professionals (and almost always with no verbal lines or character development), my goal was to highlight that these young girls are incredibly intelligent and just need access and encouragement. I developed The STEM Game Show to center the girls' voices and intelligence with a sweet surprise twist.
I was approached by Turner Ignite Studios, the in-house creative studio at Turner Broadcasting, to develop a new and unique concept for The Ad Council's "She Can STEM" initiative. The audience was both young girls and their parents and the video project would be disseminated across Turner Broadcasting social media channels, like TBS' YouTube channel, reaching millions of viewers. I wanted to combine the historic accomplishments women in STEM have already made, while making it clear that
I’m the Creative Director of Shrill Society, an impact-driven lifestyle brand that gained global recognition for my Nasty Woman campaign, which went internationally viral.
Here’s a few of my favorite Shrill Society projects:
Nasty Woman
T- Shirt
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Creative Direction
Lead Producer
Designer
Cross-Platform Marketing
Content Producer
Media and PR Management
Operations
Like most of us, I was watching the presidential debate on October 19, 2016 when I heard Trump say under his breath “such a nasty woman” about his opponent Clinton. I immediately mocked up a Nasty Woman T-shirt, put it on Instagram, and woke up to 20,000 emails and 10,000 orders...all by 9 AM.
My tongue-in-cheek design went globally viral 3 times and continues to be a best-seller. You can read more about that experience in the article I wrote for Vice. To further promote my Nasty Woman design, I teamed up with a number of brands, celebrities, influencers, nonprofits, and artists to create original digital content and event activations.
The Nasty Woman T-shirt was included in dozens of videos, like this video by Racked:
The shirt has raised over $137k for organizations including:
Nasty Woman Game
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Original Concept
Content Writer
Creative Direction
Game Systems Design
Product Testing
Production Coordination
Project Management
Integrated Marketing
Event Production
Brand and Partnership Management
The Nasty Woman Game is a hilarious and timely social party game that harnesses the power of politics and pop culture to allow players to say what they really think. Through a series of prompts and actions, the game gets players laughing and talking about the issues of today.
And because it’s based on improvised responses, the player sets the tone—comedic, serious, or downright irreverent.
The Nasty Woman Game was released in August 2018, followed by a US game tour.
The Nasty Woman Game is published by Penguin Random House and can be found in stores everywhere.
Design by Maria Hinds. Illustrations by Erin K. Wilson.
For ongoing promotion the game is used for interactive digital content:
Gameplay instructional video:
The game was inspiration for Joy the Baker's Drake on Cake:
Nasty Woman
Planner
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Original Concept
Creative Direction
Content Producer
Production Coordinator
Project Management
Brand and Client Management
Community Direction
Integrated Marketing
Published in 2017 and 2018, the Nasty Woman Planner is an interactive daily planner. The planner consists of monthly and weekly calendars, unique content, illustrations, and jokes and prompts, all of which are complemented with digital content. The digital content includes downloads, interactive exercises, and interviews with women featured throughout the planner.
The Nasty Woman Planner was made in partnership with several brand sponsors, nonprofits, and subject-related influencers with republished content from partnering media outlets. The planner functions as a branded and client-facing product while also being of high value to customers.
The Shout!
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Original Concept
Creative Direction
Content Producer
Community Direction
The Shout is a “secret” bi-weekly newsletter all about what the Shrill Society co-founders are reading, watching, thinking about, listening to, buying, or attending. Written in a frank and comedic tone, The Shout is an insiders roundup of our favorite pop culture items from the month.
There is currently no promotion for The Shout, instead being a word-of-mouth resource that grows organically from readers sharing it with their like-minded friends. The Shout currently has 15k subscribers.
Creative Direction and Curatorial
For nearly 8 years I was the Creative Director for the regional digital contemporary arts organization Pelican Bomb. During this time, I oversaw hundreds of projects, including digital works, immersive exhibitions, revenue generating programs, brand and client partnerships, and all branding and marketing initiatives.
Here’s a few of my favorite Pelican Bomb projects:
2 Freaky, 2 Friday
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Original Concept
Creative Direction
Artist Management
Content Producer
Project Management
Facilities Management
2 Freaky, 2 Friday explored women’s public images in popular culture, focusing on the impact of popular media in our lives. The exhibition was complemented with original content and digital projects, ranging from first-person accounts of fan culture to worshipping Britney Spears.
Read all original content and view digital projects here. 2 Freaky, 2 Friday notably featured the work between artist Faith Holland and Chelsea Manning.
Spa Castle
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Creative Direction
Artist Management
Content Producer
Project Management
Facilities Management
An interactive site-specific art installation by the conceptual print publication Momma Tried, Spa Castle was inspired by legendary celebrations both real and fictional. Spa Castle included an over-the-top indoor fountain, a surreal garden, and a fully functional speakeasy.
Spa Castle was complemented with several digital projects, one featured in Art F City.
What Lifts You
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Original Concept
Creative Direction
Artist Management
Content Producer
Project Management
Location Management
Sponsor Management
What does it mean to go viral? What Lifts You explored the concept of virality by recreating an internationally loved mural work, complementary digital projects, and a public activation to explore the positive potential of social media, public art, and personal motivation.
Done in partnership with Hilton Hotels, Domain Companies, and the Downtown Development District. All original content for this project can be found here.
Original Research and Thesis
Here’s the work that I did to receive my Master’s in Visual and Critical Studies from The School of the Art Institute of Chicago:
Twilight
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Original Concept
Creative Direction
Content Producer
Original Fieldwork
Original Research
Public Presentation
Original research and dissertation on the close culture that emerged online around Twilight fans and how they changed the economic landscape of the Pacific Northwest towns where the story was set.
Project consisted of on-the-ground research and developing new and original content around the 1,000% increase in tourism that small towns experienced because of the popular vampire series. Thesis was presented across the country at conferences and became the basis of a video installation at Chicago’s Concertina Gallery.
