I started working in contemporary art museums in 2003 with a focus in curatorial practice and image copyright and organically transitioned into creative direction in 2010. In 2016, my world changed, as I was thrown into an international spotlight after creating the globally viral Nasty Woman T-shirt. While going viral is often a seemingly random experience, for me it was the culmination of a decade of work. For the past 10+ years, my professional experience has centered around integrated marketing and strategy and has taken me from teaching at the School of the Art Institute of Chicago to curating art exhibitions and publicly speaking about the intersections of culture and brand marketing in media outlets like Vice and Allure. After the success of the Nasty Woman T-shirt, I developed and built the brand Shrill Society to create data-driven products, content, and experiences for an international audience.

Through my communications strategy, Shrill Society generated over 7 figures, over 300 positive press pieces, 50k individual sales, and over 1M unique website visitors with no debt or investment.

My expertise and passion are in creative direction and production, storytelling, content creation, integrated and experiential marketing, human-centered design, visual and material culture, business development, and social impact. I love building timely and innovative content and products that span mediums from digital to physical products, to activations. My work is, more often than not, comedic because I find humor in nearly everything.

Previous to Shrill Society, I developed the creative direction and communications planning for the regional contemporary arts organization, Pelican Bomb, and did my graduate work on the impact Twilight audiences had on the Pacific Northwest’s economy and culture. My approach has always been to think conceptually, but to develop and execute in a clear and thoughtful way, while providing exemplary leadership for my team.

Other things I like:
Movies of all kind / Bad reality TV / Coffee / Travel hacking / Adding to my music collection / Being an amateur private investigator (I solved an actual crime before police investigators did!) / Blending fragrances / Skiing / Teaching myself how to bake overly complicated pastries

Colleagues, clients, brands, publishers, and friends will tell you that I’m a successful:

Pop culture and media expert

You might think such a busy person wouldn’t have the time or mental capacity to absorb just about every single piece of pop culture, but here I am.  

Creative generalist

Concept to creation to implementation to marketing, I’ve done it all.

Team leader

I love working with others and nurturing a fun, energetic team.

Consumer-driven researcher

I really do love data analysis.

Creative pipeline manager

I’ve worked with global clients on digital content, products, and activations.

Brand storyteller

I’ve built two well-loved brands from the ground up.

Media and brand relations manager

Successfully getting placement in a variety of outlets to drive project awareness.

Project manager

I’ve managed multiple large-scale projects simultaneously.

Cross-disciplinary project creator

I like creating fun content that speaks to timely pop culture moments.

Original qualitative and quantitative researcher

I can develop and implement research practices and I’m also comfortable working with existing research from Nielsen and other research organizations.

Trend forecaster

Always a few steps ahead.

Content producer

I’m comfortable in translating brand messaging and goals across a spectrum of mediums to audiences.

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