Brands and Clients
̌
I love developing culture-driven projects and activations with brands for impactful storytelling and awareness across mediums.
Collaborating with Red Bull for nearly 3 years, our projects range from digital content, activations, speaking engagements, and social impact. I first began working with Red Bull as a fellow in their Amaphiko program and quickly began partnering with their culture department throughout the US, Germany, and Austria.
Worked with Penguin Random House through the entire publishing process to launch the Nasty Woman Game. We also collaborated with the production company Mercury Road in partnership with High Herstory, Nugg, and Cocoon Loungewear to produce a weed-friendly video of some funny women playing the game, which was featured in Refinery29.
Teamed up with Maker’s Mark in Austin to tell the story of Margie Samuels, the brains behind their iconic brand and red wax seal. For this activation attendees dipped bottles in wax to seal their handwritten notes inside. We also teamed up with 30+ local businesses to have a fun outdoor party which included cocktails and a relaxing foot pool.
California Sunday approached me for their one-night only event in New Orleans. Through storytelling, music, digital content, and audience participation, they presented a living magazine. I worked with them and Coach to take the audience on a tour of my favorite places in New Orleans through a video presented during a “commercial break.”
Collaborated with Ellevest and She Should Run on a product launch. I developed Ellevest’s branding into a unique apparel item that benefited She Should Run, a nonprofit that readies women for political office. We then created content for digital channels, including GIFs, video, a photoshoot, and a landing page.
Collaborated on an Instagram campaign featuring my Women In Power design. Additionally, I seeded games to their Girlboss Rally VIP speakers and attendees generating 1M impressions, increased game sales and awareness, and like-minded audience crossover.
Collaborated with Refinery29 on a digital campaign for their Instagram audience. This included a video, Instagram story posts, and opportunities for followers to engage.
The Nasty Woman Game has become the inspiration for live comedy events throughout NYC and Brooklyn organized by Broadly Entertainment. These events range from game nights to stand-up comedy performances.
Pitched, managed, and implemented a multi-brand lead generation campaign for 8 brands, including: Urban Outfitters, Read It Forward, Clean Plates, Wine Awesomeness, Green Matters, Blume, and SheFinds. The campaign consisted of unique content, photoshoot, and a large-scale sweepstakes.
